Our digital print division, based within our facility in Huddersfield, West Yorkshire complements our existing direct mail offering as well as being an extension of our print management department. It enables us to produce creative pieces with full colour personalisation and also cost effectively produce litho quality print in runs as small as one.
There is a perception that digital print is a cheaper short run alternative to litho print, which it can be. But the reality is that digital print
enables our customers to communicate with their customers on a more one-to-one basis using their database to target the customer
We have made significant investment since 2009 in our digital print offering; we now run four high production digital presses, including the Xerox iGen4 offering us both the capacity to print a large run project and the flexibility to run numerous jobs across the machines.
We are already experts in variable data due to our direct mail background, but the new digital technology enables us to push boundaries. Personalisation can be in full colour and throughout the piece, but we can also personalise more than the copy. Digital printing uses electronic patterns instead of physical templates, so each sheet in a run can be a different design with logos and images being pulled in from the data to create a unique piece for each customer.
Using variable data and variable content to create unique pieces means can increase the effectiveness of your marketing. You can target each segment of your data or even each individual within your data with a different message or promotion, meaning you can send each person a marketing message that is uniquely of interest to them.
Our software package enables us to not only switch images, text, logos etc. during the print run, but also the ability to change text within an image. This can increase impact and increase the response rate a piece can achieve if used correctly at very little cost.
Print on Demand
Our flexibly enables us to offer Print on Demand solutions for our customers. We will hold your artwork and data and on request will drop the data in and produce the exact number required, down to a quantity of one. This is not only cost effective but also environmentally sound as there is no waste, what you need is what is produced.
How far can we go?
Our software package is not limited to the use of digital print. This can be tailored to create a multi-channel communications tool. This can offer SMS messaging, PURLs and emails. All services can be linked together to create a more unique experience for the customer. Full real time analytics can be accessed by even an iPhone app!